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Global screen time soars as digital habits reshape daily life

Screens now dominate our days—some spend nearly half their lives online. Discover which countries lead and why younger users can't look away.

The image shows a bar chart depicting the percentage of internet penetration by 2030, with the text...
The image shows a bar chart depicting the percentage of internet penetration by 2030, with the text "Internet Penetration by 2030" at the top. The chart is divided into four sections, each representing a different country, and each section is further divided into percentages. The colors of the sections vary, with some being blue, green, yellow, and red. The percentages range from 0-100%, indicating the highest percentage of penetration in each country.

Global screen time soars as digital habits reshape daily life

People around the world now spend a huge portion of their day in front of screens. On average, each person uses internet-connected devices for nearly five hours daily. This adds up to roughly 1.2 billion days of collective screen time globally every year. The latest data reveals stark differences in how countries engage with digital devices. Kenya records the highest daily screen time, while Brazil dominates mobile internet use, with 98% of its population accessing the web via smartphones. Meanwhile, Czechia leads in desktop and laptop usage, with 85.2% of people going online through these devices.

In the United States, the average person spends 6 hours and 12 minutes daily on screens. This time is split almost evenly between mobile and computer use. Younger Americans, particularly those under 30, report even higher figures—nearly one in four spend between nine and twelve hours a day looking at screens. Online video remains the most popular activity, with 91.1% of global internet users watching it weekly. Overall, the average individual now devotes about 25% of their waking hours to internet-connected screens.

The figures highlight how deeply digital devices are embedded in daily life. With mobile and desktop use varying widely by country, screen time continues to climb. For many, especially younger users, screens now occupy a significant portion of the day.

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