Bad Krozingen Wins €20,000 for Its Innovative Media Literacy Project
Bad Krozingen has won a €20,000 prize for its creative media project in the idee BW competition. The town’s initiative, MediaMosaic – Creative.Digital.Together, was recognised as one of six standout projects in Baden-Württemberg. The award highlights the town’s efforts to blend digital learning with hands-on creativity. The project focuses on teaching media literacy through interactive workshops. Participants work together to design a large mural using cardboard tiles, each embedded with QR codes. Scanning these codes reveals digital stories, merging physical art with online content.
On Thursday, May 7, 2026, the award was officially handed to the Media Library and Event Management Department in Stuttgart. Mayor Volker Kieber praised the achievement, calling it a significant milestone for the local media library. He emphasised how the project encourages both critical thinking and cultural engagement. *MediaMosaic* is designed to be accessible and adaptable. Schools, clubs, and cultural centres can easily adopt the model in the future. By making digital media approachable and fun, the initiative aims to reach people of all ages.
The €20,000 prize will support further development of MediaMosaic in Bad Krozingen. The project’s mix of creativity, technology, and community involvement sets a template for similar efforts across the region. Organisers hope it will inspire more towns to explore playful ways of teaching media skills.
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