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Sportsbet CEO admits failures in crime prevention and sports integrity risks

A reckless race for profits left ethics behind. Now, Sportsbet faces pressure to fix its compliance gaps as regulators and critics demand urgent change.

The image shows an old newspaper with the title "Budweiser Betting" printed on the front page. The...
The image shows an old newspaper with the title "Budweiser Betting" printed on the front page. The paper is yellowed with age and the text is written in black ink. The headline is bold and stands out against the yellowed background.

Sportsbet CEO admits failures in crime prevention and sports integrity risks

Sportsbet CEO Barni Evans has admitted the company failed to stop financial crimes and protect sports integrity. He also criticised delays in government reforms aimed at curbing harmful gambling ads. The admissions come as reports highlight weaknesses in the AFL’s system for detecting insider betting.

Evans acknowledged that Sportsbet had joined a reckless advertising race, prioritising marketing over ethics. He also argued that bookmaker Tom Waterhouse was unfairly blamed for aggressive campaigns in 2013, pointing to a lack of regulation at the time.

Last year, AUSTRAC ordered Sportsbet to improve its compliance with anti-money-laundering and counter-terrorism financing laws. Evans admitted the company had underestimated its responsibility in preventing financial crime and ensuring fair betting practices. Initially, Sportsbet did not alert sports organisations about suspicious betting patterns that could signal integrity risks. The CEO also criticised the slow progress on a national self-exclusion system for problem gamblers. He blamed both the gambling industry and government agencies for the delays. Meanwhile, Communications Minister Michelle Rowland confirmed that new advertising restrictions are behind schedule but reaffirmed the government’s commitment to addressing the issue. Reports have also exposed flaws in the AFL’s integrity system, making it difficult to detect insider betting by players, coaches, and staff.

The government’s plans to reform gambling ads remain delayed, despite growing concerns about their impact on Australians, especially young people. Sportsbet now faces pressure to strengthen its compliance and integrity measures after admitting past failures. The company’s actions and regulatory changes will determine how effectively these issues are addressed in the future.

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