Older professionals flock to Berlitz Mexico for AI-powered English courses
Berlitz Mexico has seen a rise in English courses among older professionals. The language school recently added AI tools to some of its online programmes for intermediate and advanced learners. These changes come as more people over 40 seek to improve their skills for work or personal growth.
By the end of the first quarter, enrolments for those aged 40 to 50 had climbed by 15%. The school now offers a mix of private, group, and self-study options to meet this demand.
The new AI-powered tools include Speaking Tutor and Speaking Industry Tutor. Speaking Tutor acts as a chatbot, letting users practise real conversations with instant feedback. Learners can adjust settings like speaking speed and choose avatars to match their preferences.
For professionals needing quick results, Berlitz Mexico provides the Total Immersion programme. This intensive course helps students speak English confidently in just one to two months. It focuses on specific goals, such as job interviews or business trips. Flexibility remains a key feature of the school’s approach. Students can attend in-person classes, join live online sessions with instructors, or study independently. Around 30% of Berlitz Mexico’s students are now professionals over 40. Research supports the benefits of language learning later in life. A study in *Nature Aging* found that picking up a second language in adulthood can slow cognitive ageing by up to 50%.
The 15% increase in enrolments reflects growing interest among older professionals. Berlitz Mexico’s mix of AI tools, intensive courses, and flexible learning options aims to meet their needs. The school’s programmes also align with research showing long-term cognitive advantages for adult learners.
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