Kazakhstan's AI Billboards Expose Domestic Violence in Real Time
A powerful digital art project in Kazakhstan is shining a light on domestic violence. Called Saltanat Light, the initiative uses billboards and AI to raise awareness each time a case is reported. The campaign honours Saltanat Nukenova, whose murder led to a landmark law against abuse. Saltanat Nukenova was killed by her husband, a former government minister, in a case that shocked Kazakhstan. Her death spurred the creation of Saltanat’s Law, which criminalised domestic abuse for the first time. Now, a new project is keeping her name—and the fight against violence—visible.
*Saltanat Light* was developed by GForce Grey and Kazakh media company Citix. The system tracks real-time police reports and activates digital billboards across the country. Each time a case is logged, a blinking light appears on over 100 screens, drawing public attention to the issue. The campaign also revives the neon sign of *Saltanat*, a historic women’s clothing store, as a symbol of resilience. Viewers can scan a QR code to access a Telegram bot co-created with the United Nations. This bot provides education on women’s rights under *Saltanat’s Law*, along with legal aid and crisis support. Since launching, the initiative has reached 22.3 million people and received 522,000 interactions. Police data shows a 400% rise in cases opened under the new law. The AI behind the project cross-checks reports from multiple sources to ensure accuracy before triggering the lights. The scale of the problem remains stark. In 2024 alone, Kazakh authorities recorded over 100,000 domestic violence reports—an average of more than 270 per day.
The Saltanat Light project turns data into action, using technology to confront a persistent crisis. With billboards flashing for every reported case, the campaign ensures the issue stays in public view. Meanwhile, the Telegram bot connects survivors to vital resources, reinforcing the protections introduced by Saltanat’s Law.
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