Cyprus launches bold campaign to fight childhood obesity and junk food
The Ministry of Health in Cyprus has launched a new campaign to tackle childhood obesity and reduce the intake of ultra-processed foods. The initiative was announced at a press conference held at the University of Nicosia to mark National Nutrition Day. The government is now reviewing policies to shield children from advertisements promoting unhealthy foods. It also plans to improve access to nutritious meals and opportunities for physical activity. Officials stressed the role of proper nutrition in preventing chronic diseases and enhancing overall health.
Each year, the Ministry conducts health screenings in schools alongside awareness campaigns. These efforts highlight the benefits of balanced diets and regular exercise. The Minister of Health advised the public to rely on trusted, science-backed sources when seeking nutrition advice. A new guide for parents and guardians is being developed in partnership with the Cyprus Dietetic and Nutrition Association. This resource will focus on managing childhood weight in a healthy way. The Ministry is also working with other stakeholders to encourage better eating habits across the population. National strategies are already in place to combat diabetes and cardiovascular diseases. These plans aim to boost quality of life through improved nutrition and increased physical activity.
The Ministry’s latest campaign reinforces its commitment to fostering a healthier society. By promoting better food choices and active lifestyles, officials hope to reduce obesity rates and related health issues. The guide for parents and updated policies will form key parts of this ongoing effort.
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