Ho Chi Minh City's iconic school bookstore reopens after 41 years with a modern twist
Ho Chi Minh City School Book and Equipment JSC (STB), a unit under Vietnam Education Publishing House, on September 16 held the grand opening for the Nguyen Tri Phuong school equipment and book store - a new model - in HCMC.
The store, at 223 Nguyen Tri Phuong street, An Dong ward, is designed with a modern and visually appealing layout, offering a spacious environment that enhances customer experience with a wide variety of products.
The launch is part of the mission to provide complete, timely, and synchronized distribution of textbooks, ensuring high-quality teaching materials to effectively support the ongoing education reform.
Attending the ceremony were leaders of Vietnam Education Publishing House (VEPH): Nguyen Tien Thanh, chairman of the council of members cum general director; Pham Van Thang, a council member; and deputy general directors Dang Thanh Hai and Phung Ngoc Hong, along with representatives from VEPH's various departments.
On behalf of STB, there were Tu Trung Dan, chairman of the council; Nguyen Cong Dung, general director; together with the company's department heads, staff, and numerous guests.
The Nguyen Tri Phuong school equipment and book store was first established by STB in 1984. After 41 years of service, the facility had become outdated and required upgrading. Therefore, STB's leadership promptly reviewed, approved, and implemented a renovation plan, bringing the new model into operation on September 16.
With a total area of about 1,200 sqm across two floors, the store features a modern, attractive design and spacious layout, enhancing customer experience with a wide range of products such as textbooks, reference books, teaching and learning materials, stationery, equipment, preschool toys, souvenirs, and gifts.
Speaking at the ceremony, VEPH chairman Nguyen Tien Thanh emphasized that today's event represents both a continuation of tradition and STB's aspiration for innovation in the technological era.
"We are very proud of the company's achievements, especially because STB has something truly special: Generations of employees have worked together with unity and commitment, overcoming challenges as one collective body, to move forward into the future," he commented.
Launching stbbook.vn e-commerce platform
Also at the ceremony, leaders of VEPH and STB jointly pressed the launch button for stbbook.vn, an e-commerce website offering a wide range of products including textbooks, reference books, stationery, toys, gifts, and school equipment.
The site provides clear product information, authentic images, and many user-friendly features.
Over the years, by continually improving product and service quality, STB has become a trusted name, beloved by many customers - from parents seeking useful learning materials for their children to young book lovers and office workers looking for documents and stationery.
On the occasion of the grand opening, many products such as educational books, stationery, and preschool education equipment are discounted 10% until the end of September. Some items are discounted up to 20% through the end of 2025, while certain preschool toys are offered at up to 50% off until stocks last.
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