Pinterest introduces tools to curb student phone use in class
Pinterest has rolled out new tools to help students cut down on phone use during school hours. The platform will now remind users to close the app and turn off notifications while classes are in session. This move comes as concerns grow over social media’s impact on young people’s focus and mental health. The company’s decision follows research showing that many teenagers struggle with excessive screen time. A YouGov survey in Germany found that over two-thirds of 16- to 18-year-olds want to better control their phone habits. Another study by FOM University revealed that more than 37% of Gen Z respondents planned to reduce their phone use by 2026.
Social media platforms are often designed to maximise engagement, using features like infinite scrolling to keep users hooked. This has raised alarms, especially for younger audiences whose self-control is still developing. A recent U.S. court ruling even recognised social media’s addictive nature, awarding $3 million in damages to a woman who became addicted to Instagram. Pinterest, whose user base is over 50% Gen Z, is taking steps to address the issue. CEO Bill Ready noted that educators and policymakers are increasingly worried about smartphone distractions in schools. The new feature aligns with the platform’s broader efforts to support students, parents, and teachers in managing digital habits.
The update will encourage students to step away from their screens during lessons. By disabling notifications and prompting users to exit the app, Pinterest aims to reduce classroom distractions. The change reflects wider efforts to balance technology use with the needs of young learners.
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