Russians Under 25 Shift to Systematic Online Learning
Russia's online learning boom is led by Gen Z and exam prep demand
Young Russians have embraced structured online education, with data from Yota analysts showing a 72% surge in internet traffic on educational platforms among users under 25 over the past year. Teenagers, in particular, have moved away from short study sessions in favor of full-length lessons.
The average duration of a single session for the 14–25 age group has grown more than sixfold. While a year ago, 16 minutes sufficed for learning, the typical session now lasts 1 hour and 38 minutes—the highest figure across all age demographics.
In Krasnoyarsk Krai, young users under 25 focus primarily on school curriculum studies and exam preparation, accounting for 92% of their educational traffic. Leading platforms include YaClass, Foxford, Uchi.ru, the Russian Electronic School (RESH), Umschool, and Tetrika. Demand peaks in the autumn months (September–November) and again in spring (March–April).
Meanwhile, courses in IT, analytics, marketing, and management skills draw greater interest from the 26–35 age group, a trend reflected in the growing traffic on platforms like Skillbox and Netology.
University lectures also remain highly popular. Open lecture series from Moscow State University (MSU) and the Open Education project—which offers courses from Russia's top universities—saw two to three times more traffic in March compared to the start of the year. Their core audience consists of users older than 26.
Even Russians over 56 are increasingly turning to online learning. Traffic on professional retraining platforms, for example, doubled in March.
Moscow leads the ranking of cities by online education engagement, generating nearly 20% of total traffic. Other top cities include St. Petersburg, Kazan, Novosibirsk, Yakutsk, Khabarovsk, Ufa, Vladivostok, Yekaterinburg, and Kaliningrad.
Megafon's press service confirmed a 42% year-on-year increase in traffic to educational resources, particularly those geared toward OGE and Unified State Exam (USE) preparation. The region has also seen rising interest in AI-powered learning tools. Among users, 4% are high school students (14–17), while 12% are university students (18–24).
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