World-class olive oil production propels Balochistan onto the global map: Exploring Loralai Olives' success in New York and Pakistan
Loralai Olives, a trailblazing olive oil brand from Balochistan, Pakistan, has made history by becoming the first Pakistani producer to win a prestigious Silver Award at the 2025 NYIOOC World Olive Oil Competition [1][5]. This annual competition, held in New York, is renowned for its rigorous standards and international panel of experts, judging entries based on purity, aroma, and flavour [1].
The brand's success is rooted in its cultivation of Coratina and Arbequina olive varieties on 40 hectares of sun-drenched orchards in Loralai's rugged terrain. The unique local terroir, characterised by a dry climate and ample sunlight, lends distinctive qualities to the olive oil, helping it stand out on the global stage [1].
Shaukat Rasool, co-founder and CEO of Loralai Olives, emphasised the importance of this achievement as a personal victory as well as a significant milestone for Pakistan’s growing olive oil industry. He expressed that the award demonstrated the potential for world-class quality to emerge from an often-overlooked region like Balochistan [1].
This recognition marks a pivotal moment in Pakistan’s agricultural evolution and positions Loralai Olives as a beacon of emerging excellence in olive oil production from South Asia [1][5].
In addition to its commitment to quality, Loralai Olives has launched farmer training programs, introducing modern practices and rekindling a passion for olive cultivation among rural communities [2]. The brand's philosophy of quality over everything else has been instrumental in building its reputation [3].
As the company scales up its operations, Loralai Olives remains confident that this is just the beginning [4]. With growing government support, new plantations in the pipeline, and the spotlight now shining on Pakistani olives, the country may finally be on the cusp of an agricultural reawakening [6].
References:
- https://loralaiolives.com/news/loralai-olives-wins-silver-award-at-nyiooc-world-olive-oil-competition
- https://loralaiolives.com/farmers
- https://loralaiolives.com/philosophy
- https://loralaiolives.com/scale-up
- https://nyiooc.com/
- https://www.dawn.com/news/1632075
[Note: The provided bullet points may not have been presented in the exact order used in the final article, but the content remains faithful to the information provided.]
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