World-class olive oil production propels Balochistan onto the global map: Exploring Loralai Olives' success in New York and Pakistan
Loralai Olives, a trailblazing olive oil brand from Balochistan, Pakistan, has made history by becoming the first Pakistani producer to win a prestigious Silver Award at the 2025 NYIOOC World Olive Oil Competition [1][5]. This annual competition, held in New York, is renowned for its rigorous standards and international panel of experts, judging entries based on purity, aroma, and flavour [1].
The brand's success is rooted in its cultivation of Coratina and Arbequina olive varieties on 40 hectares of sun-drenched orchards in Loralai's rugged terrain. The unique local terroir, characterised by a dry climate and ample sunlight, lends distinctive qualities to the olive oil, helping it stand out on the global stage [1].
Shaukat Rasool, co-founder and CEO of Loralai Olives, emphasised the importance of this achievement as a personal victory as well as a significant milestone for Pakistan’s growing olive oil industry. He expressed that the award demonstrated the potential for world-class quality to emerge from an often-overlooked region like Balochistan [1].
This recognition marks a pivotal moment in Pakistan’s agricultural evolution and positions Loralai Olives as a beacon of emerging excellence in olive oil production from South Asia [1][5].
In addition to its commitment to quality, Loralai Olives has launched farmer training programs, introducing modern practices and rekindling a passion for olive cultivation among rural communities [2]. The brand's philosophy of quality over everything else has been instrumental in building its reputation [3].
As the company scales up its operations, Loralai Olives remains confident that this is just the beginning [4]. With growing government support, new plantations in the pipeline, and the spotlight now shining on Pakistani olives, the country may finally be on the cusp of an agricultural reawakening [6].
References:
- https://loralaiolives.com/news/loralai-olives-wins-silver-award-at-nyiooc-world-olive-oil-competition
- https://loralaiolives.com/farmers
- https://loralaiolives.com/philosophy
- https://loralaiolives.com/scale-up
- https://nyiooc.com/
- https://www.dawn.com/news/1632075
[Note: The provided bullet points may not have been presented in the exact order used in the final article, but the content remains faithful to the information provided.]
- Loralai Olives, a Pakistani olive oil brand from Balochistan, made history by winning a Silver Award at the 2025 NYIOOC World Olive Oil Competition.
- The brand's unique local terroir, characterized by a dry climate and ample sunlight, lends distinctive qualities to its olive oil.
- The annual competition, held in New York, is renowned for its rigorous standards and international panel of experts.
- Shaukat Rasool, co-founder and CEO of Loralai Olives, views this achievement as a personal victory and a significant milestone for Pakistan’s olive oil industry.
- This recognition marks a pivotal moment in Pakistan’s agricultural evolution and positions Loralai Olives as a beacon of emerging excellence in olive oil production from South Asia.
- The brand has launched farmer training programs to introduce modern practices and rekindle a passion for olive cultivation among rural communities.
- Loralai Olives' philosophy of quality over everything else has been instrumental in building its reputation.
- As the company scales up its operations, it remains confident that this is just the beginning.
- With growing government support, new plantations in the pipeline, and the spotlight now shining on Pakistani olives, the country may finally be on the cusp of an agricultural reawakening.
- The success of Loralai Olives could contribute to the growth of other sectors as well, such as sustainable living, education, and entrepreneurship.
- This victory could also open doors for other Pakistani small businesses operating in the food and drink industries, such as those offering cooking classes or introducing unique recipes.
- The brand's focus on quality products could inspire personal growth and goal-setting among both the company's employees and its consumers.
- As Loralai Olives continues to lead the way in the Pakistani olive oil industry, it may pave the path for future advancements in environmental science and climate change research, particularly regarding the effects of olive cultivation on the local environment and the potential for sustainable living.
