Unveiling Dude Perfect's Future: A Peek into Their Million-Dollar HQ
Title: Unveiling Dude Perfect's Next Level Playground: The New Headquarters
In an exclusive chat with one of Dude Perfect's founding members, Coby Cotton, they shared their ambitious mission to provide families with the most trusted entertainment on earth. With the unveiling of their new headquarters, they're one step closer to making this vision a reality.
Last year, Dude Perfect, already dominating YouTube with over 60 million subscribers, was well on its way to building the next Disney. And now, with this 80,000 square foot space, it seems they've built their own Disneyland too. The new headquarters were designed with the help of Jack Porter, a creative force behind many athletic spaces, from Duke University to Notre Dame.
The new headquarters is a testament to the "work hard, play hard" philosophy. It boasts a slide, moving basketball hoops, and co-working space. But the real challenge lies in building a top-notch team to fill it. Unlike their early victories, they're now building an all-star front office and a deep bench to transform their wins into a dynasty.
To achieve this, Dude Perfect recently raised over $100 million from Highmount Capital and brought in NBA executive Andrew Yaffe as their new CEO, joining a roster of talented executives. They're now gearing up to establish a dynasty, building a capable team to support their vision.
During a tour of their new headquarters, I got a closer look at their world-class facility. Located in Frisco, Texas, Dude Perfect's new headquarters, also known as DPHQ3, spans nearly 50,000 square feet and is just the beginning of their expansion. The facility includes over 30,000 square feet of warehouse space, earmarked for an interactive retail space and a Samsung Virtual Production Studio.
The involvement of Jack Porter's design agency can't be overlooked. According to Cotton, they created fanciful renderings of the space, helping bring the brand to life. Nearly every inch of the headquarters combines fun with functionality. It features taller ceilings, simple wall murals, a racing simulator, a slide, a putting green, a football field, and a basketball court.
The emphasis on technology is another high point. With Samsung's Virtual Production Studio and The Wall, a stunning flatscreen display from Samsung, Dude Perfect is taking their video production to the next level. This technology will enable them to create dynamic and immersive backdrops for their videos, ensuring they remain at the forefront of entertainment.
The new headquarters also serves as a workspace for Dude Perfect's growing team. With plans to expand from 28 employees to over 50 within the next year, the space is tailored to accommodate both creative and operational needs. The layout is intentionally designed to mirror the journey of a video, from concept to completion.
Beyond the main co-working area and executive offices, the layout includes an Idea Lab, a dedicated space for brainstorming new video and product ideas. The workspace is also home to cutting-edge technology, offering an unparalleled viewing experience with The Wall and providing various filming options with the Samsung Virtual Production Studio.
Collaboration is a crucial element of Dude Perfect's success. I witnessed this first-hand during a team feedback session, as everyone watched and provided constructive criticism on an upcoming video. This practice fosters a harmonious working environment, ensuring that every final product meets their high standards.
Dude Perfect isn't content with just creating popular videos. They're aiming to create experiences that go beyond the digital screen. Part of this vision includes Dude Perfect World, a theme park concept that's still in development.
The company's plans also include diversifying its content with the relaunch of their gaming channel and introducing new talents to their team, like their beloved figure "Sparky."
In conclusion, Dude Perfect's new headquarters embodies their goal to provide families with unforgettable entertainment. From the cutting-edge technology to the collaborative environment, every aspect of the facility is designed with purpose. The upcoming initiatives and expansion plans promise that Dude Perfect is just getting started, elevating family-friendly entertainment to new heights.
Andrw Yaffe, the new CEO of Dude Perfect, played a crucial role in securing over $100 million from Highmount Capital for the company's expansion plans. During a studio tour of DPHQ3, the new YouTube headquarters, Dude Perfect's founding member, Coby Cotton, mentioned that Dude Perfect frequently collaborates with Dude Perfect Quarterly (DPQ), also known as Dude Perfect House Quarterly, for content inspiration, as seen in the DPQ3 episode featuring a behind-the-scenes look at the new headquarters.
