University Renames Itself for the Second Time
In a bold move to modernise its brand, Holy Cross University has unveiled a new logo as part of a broader rebranding effort. The new design, which features a simple text line reading "Holy Cross" in a popular serif font, is aimed at making the university feel more familiar and comfortable to the younger generation.
The decision to change the logo comes after the school's past rebranding attempt, which was met with mixed reactions, particularly among the student body. Considering the past reaction to the loss of the Crusader mascot, the change was not surprising.
The new logo, however, seems to have stirred up a fresh wave of opinions. While some appreciate the modern touch, many have expressed reservations about the choice of a serif font, which some argue may not be as contemporary as other options.
The school, in its defence, argues that the choice of font was made with the preferences of the next generation of students in mind. According to research, people tend to prefer fonts without jagged edges and without stress, making the serif font a suitable choice.
The rebranding effort also includes a new website and profile pictures. No timeline was given for the new logo's launch, but the school hopes that the changes will be better received by the current student body.
In the sports realm, Holy Cross University is making strides in its Esports Program. Ben Lepper '25, who serves as the Sports Editor, is one of the university's most active students. Besides his role in The Spire, Lepper is also an English major, a campus activities member, and an ESPN+ Production Assistant & Broadcaster. He is also involved in Ultimate Frisbee.
Lepper, who wrote this article, shares his thoughts on the new logo, stating, "While change can be challenging, it's important to remember that it's a necessary part of growth. I believe the new logo, with its modern touch, will help Holy Cross feel more accessible to the younger generation."
The Overwatch League (OWL) is often cited as an example of successful competitive video game leagues, and Holy Cross University is looking to follow in its footsteps. The school's Esports Program is growing rapidly, providing students with opportunities to compete at a high level and learn valuable skills in the process.
As the university continues to evolve, the new logo serves as a symbol of its commitment to staying relevant and appealing to the next generation of students. For more information about the rebranding effort, you can visit the university's official website or follow its social media channels dedicated to branding updates.
- Holy Cross University is implementing changes in its Esports Program, with Ben Lepper '25, a student involved in Ultimate Frisbee, English major, and Sports Editor, playing an active role.
- The new logo unveiled by Holy Cross University, featuring a simple serif font, is aimed at making the university feel more accessible to the younger generation.
- Some students have reservations about the choice of a serif font in the new logo, while others appreciate the modern touch, indicating a mixed reaction from the student body.
- In response to the growing interest in education-and-self-development and lifestyle topics, Holy Cross University's rebranding effort includes updates to its website and profile pictures.
- Holy Cross University is looking to emulate the success of the Overwatch League (OWL) as it grows its Esports Program, providing students with opportunities for high-level competition and skill development.
