Strategic Handbook for Popular Uprisings: Election Campaign Blueprint
The People Power Manual, recently released, is a valuable resource for individuals seeking to understand and engage in grassroots activism and social change. This practical guide, the first instalment of the series, serves as an essential tool for those aiming to lead campaigns on issues such as social justice, political reform, or community empowerment.
The Campaign Strategy Guide, a significant part of the People Power Manual, is a treasure trove of useful resources for activist educators. It contains a list of online resources, books, and sample workshop schedules. The guide incorporates 16 handouts, several workshop schedules, and process guides for 24 strategizing processes.
The Campaign Strategy Guide employs a metaphor of a funnel to describe its logical sequence for strategizing processes. It starts with an introduction to thinking about strategy and its importance in social change work. The guide then progresses through various stages, including, but not limited to, Strategy as a house, The blanket game, Listening to the people, Vision Gallery, What is your political vision?, Cutting the issue, Problem tree, Forcefield analysis, Assessing and opening policy windows, The Wave, Creating a theory of change #1 and #2, Naming political assumptions, Mattress Game (Pillars of Support), SWOT in practice, Power mapping, Spectrum of allies, Creating a tactical timeline, SMART Objective writing, Tactics analysis, From tactics to strategy, George Lakey's stages of movement development, Mahatma Gandhi: Six stages in a large campaign, Martin Luther King Jr's six stage campaign planning framework, Four roles in successful social movements, Eight Stages of Social Movement Success, Template for a one-day MAP workshop, Clamshell Alliance: Picnic Table Democracy, Bill Moyer's reflections on his participation in the Clamshell Alliance occupation of Seabrook nuclear power plant, Evaluation and success indicators, Stepping stones, Playing for Life: The game of strategy, People-sized strategy board game, and more.
The People Power Manual is a collection of participatory and experiential processes organized around six themes. It covers topics such as building movements, organizing communities, nonviolent resistance, advocacy strategies, and methods for exercising collective power effectively. All funds generated by the sale of the People Power Manual go back into supporting grassroots social movement education projects.
The Campaign Strategy Guide also provides resources for developing strategic campaigns, such as Developing Strategic Campaigns: An ITF Manual for Trade Union Activists, Educators and Organisers, Campaign Strategy: Start Here, Templates, Worksheets & Checklists for Changemakers. It includes workshop schedules for strategizing for change, a sample strategy workshop schedule, a two-day Campaign Strategy workshop schedule, and a three-day Campaign Strategy workshop schedule.
The Campaign Strategy Guide is available for purchase from The Change Agency in both hard copy and downloadable formats. It can also be shared on various social media platforms like Twitter, Facebook, LinkedIn, or Email. The guide is written in English, but an Indonesian version titled Panduan Kekuatan Rakyat: Strategi Kampanye is also available.
The People Power Manual is a resource for activist educators, designed to help local action groups and social movements win environmental and social justice goals. By equipping activist educators to facilitate a range of participatory exercises, the guide empowers individuals to make a difference in their communities and beyond.
- The People Power Manual serves as a comprehensive resource for individuals interested in grassroots activism and social change, offering valuable insights into community organizing and campaign planning.
- The Campaign Strategy Guide, a component of the People Power Manual, offers an array of resources for activist educators, including online resources, books, and workshop schedules.
- The Campaign Strategy Guide is structured around 24 strategizing processes, using a metaphorical funnel to progress through various stages such as Listening to the people, Vision Gallery, and SWOT analysis.
- The People Power Manual covers six thematic areas including building movements, nonviolent resistance, advocacy strategies, and methods for exercising collective power effectively.
- The Campaign Strategy Guide extends its resources to developing strategic campaigns, providing materials like Developing Strategic Campaigns and templates, worksheets, and checklists for changemakers.
- The guide is available for purchase from The Change Agency in both hard copy and downloadable formats, and can be shared on social media platforms.
- The People Power Manual aims to empower local action groups and social movements, equipping activist educators to facilitate participatory exercises that promote personal growth, education-and-self-development, and ultimately social change.
