Schwarz Group: AI Data Center in Spreewald to Ensure Independence - Schwarz Group’s AI Powerhouse Rises in Germany’s Spree Forest by 2027
The Schwarz Group, a major European retailer, is set to build a state-of-the-art AI data center in Germany's Spree Forest. The facility, due to break ground on Monday, will house over 100,000 next-generation graphics chips, each roughly the size of a pizza box. The company praises Germany's data protection laws and aims to store data where laws and values align with its own corporate principles.
The Schwarz Group has been developing its own cloud infrastructure since 2017, now storing product data, pricing, and customer information. The new data center, expected to be completed by the end of 2027, aims to prevent unexpected ads from third parties and ensure customer data is used only for agreed-upon purposes, such as personalized offers.
The company sees knowledge and education as Germany's greatest resources and wants to leverage them to develop business ideas while maintaining control. The data center's waste heat is also set to benefit the community, reportedly able to supply district heating to 75,000 households.
The Schwarz Group's AI data center in the Spree Forest is a significant investment in Germany's technological future. It reflects the company's commitment to strong data protection laws and responsible use of customer data. Upon completion in 2027, it will also contribute to the region's heating needs, demonstrating the company's dedication to sustainability.
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