Retailers Prepare for Holidays with Cautious Hiring Amid Job Cuts Surge
Retailers are preparing for the holiday season with cautious optimism, as job cuts in the sector surge and hiring plans remain uncertain. Amazon has not shared its seasonal hiring goal, focusing instead on its current workforce's value. Meanwhile, job cuts in retail have surged by 274% in the first five months of 2025 compared to 2024.
The trend of job cuts continued into July and August at elevated levels. T-Mobile has announced plans to hire more than 300 people citywide for the holiday season, but did not provide a total number for all locations. However, specific public data or plans for the largest employers hiring seasonal workers in the USA for 2025 remain unavailable.
Retailers are expected to hire fewer seasonal workers this year compared to last year. Dollar Tree plans to bring on 'thousands' of associates across its fleet of over 9,000 stores, but the overall hiring efforts are slowing. This slowdown contributes to a lackluster labor market and impacts consumers' willingness to spend. Retailers are projected to bring on fewer than 500,000 employees this season, down from over 543,000 last year. Some firms even project holiday sales to decline this year due to shopper pullback, with retail hiring this year potentially falling to its lowest point since the recession-hit season of 2009.
As the holiday season approaches, retailers are navigating a challenging labor market and uncertain consumer spending. While some retailers like T-Mobile and Dollar Tree are planning to hire, the overall picture remains cautious. Amazon's focus on its current workforce and the surge in job cuts indicate a shift in the retail sector's hiring strategies. The impact of these changes on the broader economy and consumer spending remains to be seen.
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