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Promka Transforms Career Guidance for 200,000+ Young Russians Through Play

A local project turned national phenomenon: Promka blends games, industry tours, and workshops to spark entrepreneurial skills in kids as young as eight. Now, schools are adopting it as a must-have tool.

The image shows an open book with the title "Mechanic Institution, for the Advantage of Masters,...
The image shows an open book with the title "Mechanic Institution, for the Advantage of Masters, Journeymen, and Apprenticeships" written on it. The book is likely a proposal for establishing a mechanical institution, as indicated by the title.

Promka Transforms Career Guidance for 200,000+ Young Russians Through Play

Promka, a career advice initiative, has grown rapidly over the past two years. What began as a local project in Krasnoyarsk Krai is now a major ecosystem connecting education, business, and government. Its interactive approach helps young people develop entrepreneurial skills through games, events, and real-world industry exposure.

Since its launch, Promka has engaged over 200,000 participants, including schoolchildren, students, and educators. The program organizes a wide range of activities, from quizzes and hackathons to film-based lessons and workshops, all designed to make career exploration hands-on and engaging.

One of Promka's standout features is its industrial tours, with around 500 visits arranged for audiences as young as eight. Nearly 40 companies have partnered with the initiative, offering direct insights into different professions. The program also publishes an industrial magazine tailored for elementary school students.

Promka's influence has extended beyond events and tours. Its educational materials are now mandatory in school career guidance sessions across participating regions. Recognized as an effective tool for bridging education and industry, the project is preparing to expand beyond Krasnoyarsk Krai in the near future.

Promka's model has gained traction as a practical way to introduce young people to career opportunities. With a growing network of partners and a broad range of activities, the initiative continues to shape career guidance in Russia. Its expansion plans suggest further reach in the coming years.

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