Netflix captivates IFFI crowds with interactive booth and educational push
The Netflix booth at the International Film Festival of India (IFFI) has become a major attraction, drawing large crowds—especially among young visitors. With daily footfall ranging from 700 to 1,000 people, the streaming giant is using the event to engage audiences and promote responsible content consumption.
Actors, directors, and producers have made appearances at the booth, interacting directly with fans. The company has also set up interactive activities, including a 'find the word' game and a Mighty Bheem-themed puzzle, with prizes awarded to participants.
Netflix is running workshops in colleges to teach students and faculty about responsible content usage. The National Institute of Design (NID) Goa recently hosted sessions to train educators and learners on optimizing Netflix’s offerings while considering age-appropriate viewing. The platform’s built-in parental controls and profile-based restrictions help enforce these guidelines.
Beyond engaging young audiences, Netflix is focusing on educating parents. The company is sharing resources on how to monitor and guide children’s viewing habits, ensuring content aligns with age recommendations.
The booth’s popularity reflects Netflix’s growing influence in India’s entertainment scene. By blending interactive experiences with educational initiatives, the platform is reinforcing its commitment to safe and informed content consumption. The workshops and parental guidelines are expected to have a lasting impact on how audiences engage with streaming services.
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