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Negotiation Salon at Lübeck University Tackles Founders' Real-World Challenges

A Lübeck startup's costly misstep sparks a deeper conversation. Discover how clarity and perspective can transform your next negotiation.

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Negotiation Salon at Lübeck University Tackles Founders' Real-World Challenges

A Negotiation Salon will take place at the University of Lübeck on April 23, 2026. The event, hosted by the Institute for Entrepreneurship and Business Development, aims to explore real-world negotiation challenges faced by founders and innovators. Participants will hear from experts and share practical experiences in a collaborative setting. The salon comes after a startup team from Lübeck's Hanse Innovation Campus admitted they had undervalued themselves in a recent negotiation. Their experience highlights the common struggles founders face when navigating deals in the early stages of their ventures.

Rather than focusing on rigid strategies, the event will centre on clarity, perspective, and learning from actual situations. Speakers will discuss how understanding one's own goals—and those of the other party—can shape better outcomes. The organisers emphasise that negotiation is not just about tactics but about grasping interests and building mutual understanding. Open to anyone involved in founding or innovation, the salon encourages deep engagement with negotiation challenges. Attendees will exchange insights, examine different viewpoints, and reflect on how to approach future discussions more effectively.

The Negotiation Salon offers a space for founders and innovators to learn from real cases. By sharing experiences and analysing concrete scenarios, participants can refine their approach to negotiations. The event aims to equip attendees with practical knowledge for their startup journeys.

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