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Nearly Half of Brits Dream of Self-Sufficient Living

Brits are embracing a simpler life. From growing their own food to installing solar panels, nearly half are pursuing self-sufficiency.

In the foreground of this poster, on the right, there is some text and in the background, there is...
In the foreground of this poster, on the right, there is some text and in the background, there is grassland, mountains, sky and the cloud.

Nearly Half of Brits Dream of Self-Sufficient Living

Nearly half of Brits yearn for a simpler, self-sufficient life. A significant 44 per cent are actively pursuing or contemplating this change, driven by themes of reducing waste, living in harmony with nature, and concerns about rising living costs and climate change.

The appeal of self-sufficient living lies in several perceived benefits. Many aspire to enjoy fresher food, a lower cost of living, more time spent outdoors, improved physical health, and enhanced mental wellbeing. This shift is reflected in various actions taken by Brits. For instance, 28 per cent have attempted to grow their own fruit and vegetables.

Inspiration for this trend can be seen in popular culture. The Good Life, a sitcom celebrating its 50th anniversary, has directly inspired 25 per cent of people to embrace a more self-sufficient lifestyle. This influence is set to continue with the upcoming documentary 'The Good Life: Inside Out', airing on U&Gold on October 28. Other eco-conscious actions include seeking out used clothing (29 per cent), installing solar panels (8 per cent), making or upcycling furniture (8 per cent), and creating rainwater harvesting systems (9 per cent).

The desire for a more self-sufficient living spaces is strong among Brits, with nearly half expressing this dream. This trend, fuelled by environmental concerns and a desire for a simpler life, is manifesting in various practical actions and is influenced by popular culture, as seen in the impact of The Good Life.

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