Marriott's 'The Envelope Please' Campaign Sparks Backlash Over Hotel Worker Pay
Marriott International has sparked controversy with its 'The Envelope Please' campaign, aimed at encouraging guests to tip hotel room attendants. The initiative, launched in partnership with several labour unions, has been met with significant public backlash. Marriott's campaign comes amidst growing pressure on the hospitality industry to improve worker pay. Hotel room attendants currently earn around $19,000 a year, while Marriott posted over $626 million in annual profits. The campaign could potentially classify these workers as 'tipped workers', allowing them to be paid a lower 'tipped minimum wage'. The 'The Envelope Please' campaign involves in-room reminders for guests to tip hotel room attendants. However, the public has compared it unfavourably to other PR blunders like New Coke and Netflix's 'Quickster'. Critics argue that the campaign shifts the responsibility of fair wages from Marriott to its guests. The norm for tipping hotel room cleaners varies, with some guests using envelopes, notes, or leaving cash on pillows. Tipped jobs can be lucrative, but most tipped workers tend to have low incomes. Marriott's 'The Envelope Please' campaign has highlighted the disparity between hotel room attendants' wages and the industry's profits. While the campaign aims to improve workers' earnings through tips, it has faced significant criticism for shifting the responsibility of fair wages to guests. The hospitality industry continues to face pressure to raise worker pay, including minimum wage laws, and ensure compliance with wage laws.
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