L'Occitane en Provence redefines luxury with sustainable hotel partnerships in Brazil and France
L'Occitane en Provence has strengthened its reputation as a leader in sustainable luxury hospitality. The brand's eco-friendly amenities now feature in two high-profile destinations: Brazil's Hotel Clara Arte and France's Le Couvent des Minimes. Both locations highlight the company's commitment to environmental and social responsibility while delivering premium guest experiences.
The newly opened Hotel Clara Arte in Brazil has partnered with L'Occitane en Provence to offer its Verveine Agrumes luxury eco amenities. Located within the Inhotim Institute—a world-renowned open-air museum—the hotel provides guests with suites, bungalows, and a spa stocked exclusively with the brand's products.
In France, Le Couvent des Minimes stands as the world's first ECOCERT-certified sustainable wellbeing centre. This historic hotel and spa, fully equipped with L'Occitane en Provence's eco-luxury amenities, aligns with the brand's vision of responsible hospitality. All 49 rooms and suites feature the company's sustainable products, reinforcing its dedication to green practices.
L'Occitane Group's sustainability efforts extend beyond partnerships. In 2023, it achieved B Corp™ certification, marking a milestone in its mission to create lasting positive impact. The brand has also earned recognition from Astria™, the preferred supplier platform of Forbes Travel Guide, solidifying its status as a trusted name in luxury hospitality.
Through collaborations with Hotel Clara Arte and Le Couvent des Minimes, L'Occitane en Provence continues to set benchmarks in sustainable luxury. The brand's ECOCERT certification and B Corp™ status underscore its role in shaping environmentally conscious hospitality. Guests at these destinations now experience premium comfort while supporting ethical and eco-friendly practices.
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