Jimmy Kimmel’s return puts Disney Plus under investor scrutiny
The suspension of Jimmy Kimmel Live! raised questions about its future and financial impact. Advertisers may now adjust their spending, possibly paying more or less to reach the same audience. For Disney Plus, the situation carries investment implications, as the company has seen only one fiscal year of organic double-digit revenue growth in nearly three decades.
The show’s return marks a critical moment for ABC and Disney Plus. A temporary ratings spike is possible, but lasting success will depend on balancing audience appeal without deepening political divisions. Advertisers and investors alike will be monitoring the outcome closely.
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