"Informative Clips: Understanding Explainer Videos - Explanations, Examples, and Various Styles"
In the digital age, explainer videos have become a powerful tool for businesses and non-profit organisations alike. These short, engaging videos are designed to simplify complex ideas, educate audiences, and drive action.
The process of creating an explainer video is a collaborative journey, starting with a meeting to establish goals and set deadlines. During the discovery phase, the production company gets to know the business, its target audience, and project goals, with feedback gathered at every milestone.
The script writing and concept phase results in a compelling script and concept that highlights the goals, storyline, entrance hooks, context, and call to action. The choice of animation style depends on the goals, target audience, and the most ideal style to use, and can be discussed with a video production company.
Common explainer video styles include animated explainer videos, whiteboard animation, kinetic typography, TED-style talks, and time-lapse videos. Animated explainer videos use 2D or motion graphics to make abstract or technical ideas easy to understand, while whiteboard animation is a popular style where drawings appear in real-time to illustrate concepts. Kinetic typography uses dynamic text animations to highlight key benefits, and TED-style talks feature a presenter speaking directly to the camera in a calm, focused setting. Time-lapse videos show transformation or progress over time in an accelerated way.
Design and illustration involves designing the final illustrations that will be used in the video, with a style frame provided for approval. The explainer video animation phase brings the graphics to life in an animation software based on the final delivery method. Sound design and SFX involve the use of voiceover (unless not required) and a soundtrack with sound effects added to the video.
Research has shown that explainer videos can increase website conversions by up to 80%. They are particularly impactful when used on landing pages, email campaigns, and social media to quickly communicate value propositions and clarify how things work. Explainer videos connect with the audience on a personal level and inspire action.
Once the video is complete and agreed payments are settled, the client has full copyrights to use the video as they please. The typical turnaround time for a standard 60-second explainer video is 4-6 weeks, but more complex videos require 6-8 weeks or more.
In summary, explainer videos are a versatile content format, effective for explaining a business, simplifying a complex concept, launching a new product or service, educating an audience, demonstrating a product's features, raising awareness or funds for a nonprofit, training staff, creating animated ads, and telling short animated stories. With great video strategy, a compelling script, captivating visuals, and engaging animation, explainer videos are a powerful tool for engaging audiences, boosting comprehension, and supporting marketing or advocacy goals.
References:
[1] Article on the benefits of explainer videos for businesses
[2] Article on the different styles of explainer videos
[3] Article on how to create an effective explainer video
[4] Article on the benefits and best practices for explainer videos
[5] Article on the use of explainer videos in non-profit organisations
Technology plays a pivotal role in the creation and effectiveness of explainer videos, with animation software bringing the graphics to life and sound design adding depth through voiceovers and sound effects.
In the realm of lifestyle and education-and-self-development, explainer videos are valuable tools, enabling individuals to gain insights, grasp complex ideas, and make informed decisions with ease.
