How ‘Brain Rot’ Is Rewiring Young Minds—and How to Fight Back
Concerns over the effects of excessive social media use—often called 'brain rot'—have grown among experts and young users alike. The term describes how low-quality, short-form content may reduce attention spans and critical thinking. Now, specialists are suggesting practical ways to cut back without relying solely on willpower.
Dr. Nidhi Gupta, a pediatric endocrinologist in Franklin, Tennessee, points to short-form videos as the main driver of 'brain rot.' She argues that these clips overwhelm finite attention spans but do not encourage meaningful learning or development. While no public study links her directly to research on this topic, her observations align with broader concerns.
Dr. Costantino Iadecola, a neurology professor, compares excessive scrolling to other addictive behaviours. He warns that children may face lasting harm, as their developing brains struggle to focus and retain information. Similarly, Dr. Lisa Damour, a clinical psychologist, notes that teens today juggle heavier schoolwork than past generations—yet still recognise when their minds feel underused. Experts recommend structural changes over self-control alone. Dr. Gupta suggests removing social media apps and accessing platforms via browsers to create natural barriers. Dr. Gloria Mark, an informatics professor, advises setting strict time limits to avoid falling into endless 'rabbit holes.' Some, like Berlin-based creator Tiziana Bucec, even use social media to push back against mindless content by promoting more engaging material. The core issue remains: short-form content delivers quick dopamine hits but rarely helps users grow. Without intervention, habits formed early could shape long-term attention and learning abilities.
Steps like deleting apps, scheduling usage, and curating higher-quality content offer ways to counter 'brain rot.' While research continues, the focus shifts to practical adjustments rather than waiting for perfect willpower. For now, small changes may help users—especially younger ones—reclaim focus and mental engagement.
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