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How an explosive new book rewrites history and modern business thinking

What if civilisation’s ‘inevitable’ path was a myth? A radical new work exposes how play, cooperation, and fluidity built thriving societies—and could transform ours.

This is an inside view of an shopping complex, where there are trees, umbrellas with the poles,...
This is an inside view of an shopping complex, where there are trees, umbrellas with the poles, passenger lifts, name boards, stalls, lights, light boards,group of people.

How an explosive new book rewrites history and modern business thinking

A groundbreaking book by anthropologists David Graeber and David Wengrow is reshaping discussions on history, freedom, and modern business. The Dawn of Everything challenges the idea that human societies inevitably move toward rigid hierarchies. Instead, it reveals how many ancient communities thrived through flexibility, cooperation, and playful experimentation—principles now echoed in cutting-edge value creation strategies.

The book dismantles the myth that civilisation must follow a straight path from simplicity to domination. Graeber and Wengrow present evidence of unwalled cities, rotating councils, and loose federations that scaled without oppression. These societies maintained abundance through low-labour, bio-diverse practices focused on communal well-being—unlike those that collapsed from short-term extraction.

Graeber and Wengrow’s work offers more than historical insight—it provides a blueprint for rethinking organisations and economies. By embracing flexibility, communal well-being, and playful experimentation, societies and businesses can break free from stagnation. The result could be systems that deliver not just profit, but resilience, innovation, and lasting fulfilment.

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