FP7 McCann Wins Grand LIA of the Year for 'Recipe for Change' Campaign
FP7 McCann has won the prestigious Grand LIA of the Year at the 2025 London International Awards, taking home the top prize in the Creativity in B2B category. The winning campaign, 'Recipe for Change', was created for Puck, a brand by Arla Foods MEA, and has also been awarded a Gold in the Sustainability in SDG subcategory.
The initiative, launched during Ramadan by FP7 McCann, operates as a sustainable venture beyond the typical campaign period. 'Recipe for Change' transforms beloved family recipes into market-ready dishes, honouring the culinary legacy of Lebanese mothers while providing a source of financial support for families affected by the crisis in Lebanon. The campaign aims to empower these families in the long term.
Despite extensive research, there is no specific information available about an initiative called 'Recipe for Change' by Puck in relation to the Lebanon crisis. It is possible that this is a lesser-known or newer initiative, or that the information is not widely circulated. However, numerous organisations such as UN agencies, local NGOs, and international aid organisations are active in Lebanon, offering long-term support and empowerment programmes for affected families.
FP7 McCann's 'Recipe for Change' campaign for Puck has been recognised at the highest level, winning the Grand LIA of the Year. This initiative, launched during Ramadan, transforms family recipes into market-ready dishes, honouring Lebanese culinary heritage while providing financial support to families affected by the crisis in Lebanon. While specific details about this campaign may be limited, many organisations are actively working to support and empower those affected by the crisis.
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