"Examining the Harmony of Work and Life with Freya Berwick, Creator of Sense Of Self"
In the heart of Australia, a unique wellness destination has emerged, shaped by the diverse studies and experiences of its founder, Freya Berwick. With a background in Ecology, Hospitality, and Entrepreneurship, Berwick has crafted Sense Of Self spa into a sanctuary that emphasizes sustainable, holistic self-care, nurturing body, mind, and spirit consistently over time.
Berwick's ecological awareness has grounded Sense Of Self's philosophy in balance and connection with natural rhythms. This approach reinforces wellness practices that are sustainable and deeply rooted rather than episodic or superficial. The hospitality experience brings a focus on personalized, high-quality care and creating immersive, serene environments, while entrepreneurship drives innovation in crafting a spa philosophy that integrates these values into a coherent, transformative experience for clients.
The physical space at Sense Of Self is designed to help guests get out of their heads and into their bodies. Living in Norway has reinforced the importance of spending time in nature for Freya's personal well-being, a sentiment reflected in the spa's design. The aesthetic of Sense Of Self is inspired by Mediterranean Brutalism, combining a challenging Brutalist aspect with a soft Mediterranean palette and materials, creating a space that is both invigorating and soothing.
Sense Of Self's mission is to create places of belonging, bringing a new standard of wellbeing, and championing genuine hospitality, great design, and values. Guests are asked to disrobe and provided with privacy to feel comfortable in their bathers. The intention for Sense Of Self's space is to remain phone-free to facilitate disconnection and deeper experiences. Forgetful guests are gently guided by the staff to put their phones away and in the provided locker. Feedback from clients has been positive regarding the phone-free policy.
Sense Of Self does not prescribe self-care but offers itself as an option for tapping into a deeper sense of wellbeing or self-connection. Guests are encouraged to do what feels right for them in the various facilities provided at Sense Of Self. Whether it's a cold dip in the pool, a relaxing massage, or simply finding a quiet corner to meditate, Sense Of Self welcomes all people to come as they are and take what they need for their personal self-care journey.
Launching during the pandemic, Sense Of Self had to adapt its go-to-market strategy, opening the massage studio before the bathhouse. Despite the challenges, Sense Of Self has become a beacon of holistic wellness in Australia, aligning with progressive wellness trends that prioritize consistent, manageable self-care routines rather than sporadic indulgence.
In summary, Berwick's diverse studies foster a spa philosophy at Sense Of Self that is holistic, sustainable, and personalized—grounded in ecological balance, enriched by excellence in hospitality, and enabled by entrepreneurial design for lasting impact on clients’ sense of well-being.
- Freya Berwick, with her background in Ecology, Hospitality, and Entrepreneurship, has crafted Sense Of Self spa to encourage a lifestyle focused on sustainable, holistic self-care, offering home-and-garden-like spaces that nurture body, mind, and spirit consistently over time.
- In alignment with Berwick's educational and self-development interests, Sense Of Self offers education-and-self-development opportunities for its guests, encouraging personal-growth and career-development through immersive, transformative experiences.
- Sense Of Self's phone-free policy and focus on sustainable wellness practices signify an emphasis on sustainable living, promoting a lifestyle that champions genuine hospitality, great design, and values for a positive impact on one's overall well-being.
