Essential Video Marketing Figures You Should Be Aware Of
Hesitant to dive into video marketing, huh? Well, let me convince you, my friend! Even small businesses are enjoying the benefits of video marketing, and for good reason. It's a powerful tool for connecting with your audience on an emotional level, regardless of whether you're targeting businesses or consumers.
But you might be thinking, "Hey, I don't have the budget or skills for video marketing." Well, hold up! The big guys aren't the only ones who can play the video game. With some creativity and a little elbow grease, small brands can rock the video marketing world.
Don't let the tech worries hold you back. Video might seem like a complex beast, but there are plenty of affordable options to create and publish high-quality videos. And if you're still not sure about your video chops, check out theResults})} statistics below to see just how effective video marketing can be for your biz.
Video Marketing Matters for Everybody
No matter if you're a B2B or B2C business, video can help you connect with your audience more effectively. Are you a B2B brand? About 59% of business decision-makers would rather watch a video than read a blog post. Is B2Cmore your style? Four times as many of your prospects would prefer to learn about your products through video, compared to reading about them.
SEO Boost with Video Marketing
If you want to improve your search engine rankings and drive more traffic to your site, consider adding video to your marketing game plan. Video can help deliver a 157% increase in organic traffic from search engine results. And 65%of people willvisit your site after watching your video. SEO and traffic go hand in hand. The more traffic you generate organically, and the longer you keep visitors on your site, the better your search rankings will be.
You and Your Audience Love Video
It's simple: people like video. They spend up to a third of their web time watching online videos. Almost half of all internet users watch online videos every day. And video is especially popular with millennials – those aged 25-34 watch more online videos than other generations. In fact, over 40% of people would like to see more video content from business marketers.
Video Marketing is Shareable, Effective, and Engaging
Videos are almost always shared – 1,200% more often than links and text together. Video is also more likely to trigger engagement from users. And when it comes to teaching and selling your products, 90% of consumers say that videos about products help them make purchasing decisions. So if you want to increase your conversion rates, consider adding video marketing to the mix.
Strategic Length and Visual Appeal
Length and visuals matter when it comes to video marketing. A full 20% of viewers will stop watching a video within 10 seconds, so it's important to grab their attention quickly. Shorter videos can help you maximize your results – people share shorter videos 37% more often than videos 30-60 seconds long. Plus, ensure your videos are visually appealing and include captions for viewers who aren't listening with the sound on. And finally, check out the most popular content on YouTube, and make it part of your video marketing strategy.
You Got This, Buddy!
Don't let technical challenges, budget constraints, or lack of video knowledge hold you back from video marketing. With the right approach, you can create impactful videos that connect with your audience and boost your business. Start with an explainer video to introduce your business to your market, and expand your video content strategy to teach and inspire your audience. And if you're ready to take your video marketing game to the next level, request a quote from us – we'd love to help you create winning videos for your brand!
- Embrace video marketing for both education-and-self-development and lifestyle enhancement, as it offers a powerful way to connect with your audience on an emotional level, regardless of whether you're a B2B or B2C business.
- Technological advancements in the realm of video marketing have made it accessible for everyone, including small businesses, with affordable options to create and publish high-quality videos to capture the attention of your audience.
