Educational video lesson on online shopping safety to be launched in Russian regions
A new animated video on safe online shopping has launched across Russia as part of the 'Digital Literacy' project. Created by Avito and ANO 'Digital Economy', the tutorial aims to help people avoid risks when buying and selling goods online.
The short video covers key topics like verifying sellers and products, protecting personal data, and using security tools on trading platforms. Its simple, animated style makes it easy to understand for all ages, from children to older adults.
The campaign is already visible in Moscow, where the video has appeared on 34,000 media screens in public transport. Organisers plan to distribute it nationwide to reach a wider audience. The project focuses on practical advice rather than technical details. It does not include information about Avito’s director of security, keeping the content general and user-focused.
The initiative seeks to improve digital safety for online shoppers in Russia. By spreading awareness through public screens and digital channels, the video provides clear steps to reduce fraud and data risks. The campaign is part of the broader 'Digital Literacy' effort to educate the public on secure internet use.
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