DigiCon 2025 Unveils the Future of Personalized Marketing in Manila
The Digital Marketing Association of the Philippines (DMAP) will host the tenth Digital Congress (DigiCon) on October 16–17, 2025, in Pasay City. This year's event, themed 'The Age of 'i': The Power of Personalization', will bring together global and local experts to explore how tailored marketing drives growth in a fast-changing digital landscape. DigiCon 2025 will feature five key tracks: Innovation (AI), Intelligence (Data Science), Immersive (Retail and Activations), Impact (Brand Building), and Integration (Business Transformation). The programme aims to help marketers adapt to shifting consumer demands, with research showing 71% of customers now expecting personalised experiences. Companies excelling in this area report 40% higher revenue from such strategies.
The keynote address will be delivered by **Dex Hunter-Torricke**, a leading expert in emerging technologies and former communications executive at Facebook and SpaceX. His session is set to outline practical approaches for leveraging personalisation at scale in a tech-driven market. Event partners include **Certified Digital Marketer, Eastern Communications, Havas Ortega, IDEASXMACHINA Hakuhodo, Manila Marriott Hotel, Meta, Synergy Market Research**, and others. Sponsors range from **Unilever Philippines, McDonald's, and UnionBank of the Philippines** to **Google, DoubleVerify, and Meltwater**. DMAP's mission with DigiCon remains consistent: equipping professionals with essential skills amid rapid technological change. Registration details and further information are available at **digicon.com.ph** or via email at **[email protected]**.
The two-day congress will provide a platform for industry leaders to share insights on personalisation, AI, and business transformation. With a mix of global perspectives and local expertise, the event aims to shape marketing strategies for the next wave of digital innovation.
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