Company Morals Demonstrated Through 104 Distinct Examples

In today's fast-paced business world, core values serve as a beacon for companies, guiding their actions, shaping their culture, and fostering success. These foundational principles define the character, culture, and direction of a company, acting as a guiding framework for employees' behaviour, decision-making, and interactions with clients, partners, and the wider community.

Core values are instrumental in establishing a company's identity and fostering a strong, cohesive culture. They create a shared sense of purpose and ensure that everyone understands what the company stands for. For instance, a company like AHEAD is guided by the core values of integrity, innovation, collaboration, and excellence, principles that inform all aspects of its operations and help maintain high standards in both internal culture and client engagements.

Values like integrity, innovation, and collaboration provide a clear framework for employees to make decisions that align with the company’s goals and ethical standards. When values are clear, decisions become more consistent and principled. For example, SeatGeek, a live entertainment platform, values fans above all, with its core principles being humble, transparent, and committed to providing the best possible experience for its users.

Strong core values foster teamwork and unity by giving all employees a common language and set of expectations. This leads to better collaboration, reduced conflict, and a more positive work environment. Companies with well-articulated values attract individuals who share those values, leading to higher employee satisfaction and retention. Research shows that a majority of professionals prefer working for organizations whose values align with their own.

Core values also build trust among employees, clients, and partners. Consistently upholding core values signals reliability, ethical conduct, and long-term commitment, which are crucial for building and maintaining strong relationships. For instance, PwC, a global professional services network, values acting with integrity, making a difference, caring, working together, and reimagining the possible, principles that have helped it build trust with its clients for over 160 years.

During times of uncertainty or crisis, core values act as a compass, helping the organization navigate challenges, make difficult decisions, and maintain stability. For example, during the COVID-19 pandemic, many companies have relied on their core values to guide them through unprecedented challenges, demonstrating their commitment to their employees, customers, and communities.

In summary, core values are essential for shaping a company’s identity, guiding its actions, attracting talent, and building trust. They form the bedrock upon which successful businesses are built and sustained. Companies like Magna International, VelocityEHS, PwC, and many others have thrived by embracing their core values and living them out in their daily operations.

Here's a snapshot of some companies and their core values:

| Company | Core Values | |-------------------|---------------------------------------------------------------------------------| | SeatGeek | Fans first, be humble, pull back the curtains, don't do bullsh*t work, stack the lineup, and play long ball. | | Motive | Ownership, less but better, building trust, unlocking potential, and fostering an environment where everyone can do their best work. | | PwC | Act with integrity, make a difference, care, work together, and reimagine the possible. | | Teachable | Take action, learn together, build a foundation of trust, own progress and outcomes, focus on customers, and teach and learn. | | VelocityEHS | Championing customer success, building honest relationships, choosing simplicity, and making a difference. | | Fora Travel | Forging its own path, being stronger together, believing in technology, and being a force for good. | | TurboTenant | Craving feedback, increasing velocity, obsessing about the rental process, embracing the plunge, making this the funnest team of their careers, playing to dominate, and unlocking potential. | | Celonis | The best team wins, accountability builds trust, the earth is the future, live for customer value, FISA, or we focus, we invent, we simplify, we act. | | ABN AMRO Clearing | Care, courage, and collaboration. | | Magna International | Think big, take responsibility, never settling, and being collaborative. | | Corporate Tools LLC | Checking in with each other, testing new ideas, taking responsibility, making beautiful things, teaching and learning, and embracing the plunge. | | NuvoAir | Patient obsession, acting like an owner, building to learn, and having a mission-oriented culture. | | Gusto | Embody a service mindset, dream big, then make it real, be proud of the how, embrace an ownership mentality, and debate then commit. | | DailyPay | Putting customers first, treating time as precious, driving action with data, challenging the norm, winning together, and owning the outcome. | | Golden Hippo | Being innovative, mindful, passionate, analytical, collaborative, and transparent. | | WISE | Being a revolution, getting it done, customers > team > ego, no drama, and good karma. | | BigCommerce | Customers first, being a team on a mission, thinking big, acting with integrity, and making a difference every day. | | Clasp | Being outcomes-driven, student-centric, data-inspired, team-oriented, and committed to doing the right thing. | | Xero | We make it beautiful, we make it happen, we make it human, we make it together, and we make it better every day. | | Calm | Helpful, empowered, accountable leadership, teamwork, hustle. | | Motive | Owning it, less but better, building trust, unlocking potential, and fostering an environment where everyone can do their best work. | | Upside | Being an owner, making it measurable, representing the real world, making the impact worth the effort, and always sharing whether they succeed or fail. | | Envoy Global | We believe employees are happier, companies are more successful, and our world is a stronger place when people are able to work and live anywhere an opportunity presents itself, we take that job really seriously. | | Fora Travel | Forging its own path, being stronger together, believing in technology, and being a force for good. | | Enova and its family of companies | Customer first, best answer wins, operating as an owner, accountable for results, and top talent and teamwork. | | System1 | System1 supports you, everyone is on the same team, be yourself, own it, make an impact, one percent better every day. | | Airbnb | Championing the mission, being a host, embracing the adventure, and being a cereal entrepreneur. | | WHOOP | Grounding its work in research, design, and privacy, valuing the best idea, having a bias for action, operating at the intersection of high intensity and high humility, and being obsessed with the member experience. | | Airbnb | Provides a platform for those looking to rent out their homes to travelers looking for affordable places to temporarily stay. | | ezCater | Going beyond helpful, no jerks, just try it and track it, aim higher. Make it better, move fast and break things, own it. Figure it out, seek to understand, spend wisely, grow fast and eat cupcakes, and drive diversity, equity, and inclusion. | | Alliant Credit Union | Wowing members, unleashing talent, being bold, building together, doing good, and being a force for good. | | GameChanger | Customer-obsessed, being a team player, empowering, being ambitious, focusing, and making a difference. | | Hometap | We execute ... with intention, we roll up our sleeves, we create solutions, we collaborate with trust, we put the team and the homeowner first, we communicate directly and constructively. | | Alliant Credit Union | Offers banking and lending services to more than 900,000 members. | | Upside | Being an owner, making it measurable, representing the real world, making the impact worth the effort, and always sharing whether they succeed or fail. | | Envoy Global | Offers a platform that processes immigration cases, making the process less stressful for employees. | | Fora Travel | Has been around since 2021, working to promote a tech-enabled travel industry by empowering travel advisors to deliver optimized booking experiences for travelers. | | Enova and its family of companies | Makes it easier to access credit, supporting both individual consumers and small businesses. | | System1 | Runs a responsive acquisition marketing platform that helps marketers determine the best content and channels to convert consumers into customers. | | Sisense | Allows businesses to integrate analytics tools into their applications, so they can learn from customer interactions and improve their products. | | Adyen | Allows companies to accept payments, protect and grow revenue, and offer financial products. | | Walmart Global Tech | Manages the behind-the-scenes details of Walmart, ensuring the company's retail and supply chain needs are met. | | GitLab | Collaboration, results for customers, efficiency, diversity, inclusion, and belonging, iteration, transparency. | | Ellevation Education | Impact and sustainability, going and seeing, staying curious, building belonging, and winning together. | | Snapsheet | Being the next, remembering the feeling, doing the right thing, being stronger united, and being a force for good. | | Adyen | Benefiting all customers, making good decisions, winning as a team, talking straight, seeking out different perspectives, and creating its own path. | | Walmart Global Tech | Service to the customer, respect for the individual, striving for excellence, acting with integrity, and building trust. | | Golden Hippo | Being innovative, mindful, passionate, analytical, collaborative, and transparent. | | DailyPay | Putting customers first, treating time as precious, driving action with data, challenging the norm, winning together, and owning the outcome. | | Celonis | The best team wins, accountability builds trust, the earth is the future, live for customer value, FISA, or we focus, we invent, we simplify, we act. | | TurboTenant | Craving feedback, increasing velocity, obsessing about the rental process, embracing the plunge, making this the funnest team of their careers, playing to dominate, and unlocking potential. |

Companies like AHEAD in the technology realm, SeatGeek in the live entertainment sector, and Teachable in the education-and-self-development industry all use core values to provide a clear framework for decision-making, maintaining high standards in both business operations and interactions with clients, supporters, and the community.
Core values such as integrity, innovation, collaboration, and education-and-self-development are instrumental in attracting professionals who share similar values, leading to higher employee satisfaction, retention, and a positive work environment, as exemplified by companies such as Motive, PwC, and AHEAD.