College returns with a fresh name: Holy Cross Reborn, marking another change in the institution's identity.
In a recent development, Holy Cross University has unveiled a rebrand, introducing a new website and profile pictures. The rebrand features a simple text line reading "Holy Cross" in a serif font, a choice aimed at connecting with the next generation of students.
The school has opted for a font that is familiar to many young people, one without jagged edges and stress, in line with the preference of the general public. However, the motivations behind this specific font choice and the reasons for the rebrand have not been publicly detailed.
Ben Lepper '25, a student from Wellesley, MA, majoring in English and the Sports Editor for the school's newspaper, shares his favourites. Draft Day tops his list of movies, and he is also involved in various campus activities, including The Spire, ESPN+ Production Assistant & Broadcaster, Tour Guide Coordinator, and Ultimate Frisbee.
The rebrand, while intended to make Holy Cross feel more familiar and comfortable to the younger generation, has not been universally well received. A large group of students has expressed dissatisfaction with the changes. In a surprising turn of events, the school has already announced that the logo is being changed again.
In addition to the rebrand, Holy Cross has also launched an Esports program, although specific details about the programme are yet to be disclosed. For the most accurate and official explanation regarding the rebrand and the new logo, we recommend consulting official Holy Cross University communications or contacting their marketing or communications department.
The article does not provide any new information about the rebrand or the new logo, leaving many questions unanswered about the future direction of Holy Cross University's visual identity.
- Benefiting from his majors in English and his role as the Sports Editor for the school's newspaper, Ben Lepper '25, a student from Wellesley, MA, expresses his favorable opinion on movies like Draft Day and is active in involvements such as The Spire, ESPN+ Production Assistant & Broadcaster, Tour Guide Coordinator, and Ultimate Frisbee on the campus.
- Despite the rebrand featuring a simple design aimed at creating familiarity with the next generation of students, a sizeable group of students remains critical of the changes.
- Sanctioned by Holy Cross University, an Esports program has been initiated, although details about the program are yet to be revealed.
- On the backdrop of the rebrand and new logo, Holy Cross University's marketing or communications department can provide accurate and official explanations regarding changes in their visual identity.
- Beyond the rebrand, discussions about the future direction of Holy Cross University's visual identity persist, as the article does not shed light on these questions.
