Batman in Milan’s Metro Sparks a Surprising Wave of Kindness
A simple costume change in Milan’s metro led to a surprising rise in kindness among people. When a man dressed as Batman appeared among commuters, altruistic behaviour jumped from 37.66% to 67.21%. Researchers now suggest that brief, unexpected disruptions can make people more attentive to others’ needs.
The experiment took place in Milan’s underground system. A person in a Batman costume walked through the stations, drawing attention without speaking or interacting directly. Commuters exposed to this unusual sight showed a sharp increase in helpful actions compared to those in a control group.
The results point to a simple way of fostering generosity. An unexpected sight, like a costumed figure, can push people toward altruism without any direct prompting. This suggests that minor, deliberate interruptions in public spaces could have measurable effects on behaviour.
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