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Antibiotic resistance awareness and putting knowledge into practice: Connecting public understanding and action against antibiotic resistance

Every day, antibiotic resistance becomes more of a pressing, concrete concern, escalating in severity.

Antibiotic Resistance and Public Perception: Linking Understanding with Action
Antibiotic Resistance and Public Perception: Linking Understanding with Action

Antibiotic resistance awareness and putting knowledge into practice: Connecting public understanding and action against antibiotic resistance

In the face of the growing antibiotic resistance crisis, a shift in perception among pharmacy students and the general public is crucial in combating this global problem. This transformation of understanding can lead to more responsible antibiotic use, enhanced stewardship, and stronger advocacy for proper antibiotic practices.

By promoting appropriate antibiotic use, individuals who understand antibiotic resistance (AMR) are less likely to misuse or demand antibiotics inappropriately. This reduction in overprescribing and self-medication, major drivers of resistance, is a significant step towards controlling AMR [1][2].

Pharmacy students with a better understanding of AMR are better equipped to participate in and lead Antimicrobial Stewardship Programs (AMS) initiatives. These programs optimize antibiotic prescribing patterns, ensure evidence-based treatments, and monitor local resistance trends [1][2].

Educated pharmacists can serve as sentinel observers, detecting unusual antibiotic use or resistance trends in the community, enabling earlier interventions and outbreak containment [1].

Changing public perceptions helps correct misconceptions such as antibiotics being “quick-fixes” for viral infections or unhygienic conditions. This reduces demand for unnecessary antibiotics and supports policies against over-the-counter sales without prescriptions [1][4].

Viewing AMR as a broader social and environmental problem, rather than just a medical issue, fosters wider community and policy support for interventions tackling hygiene, sanitation, and regulation in antibiotic use [4].

Educational efforts among pharmacy students and the public empower them with the knowledge to avoid inappropriate antibiotic use, promote AMS programs effectively, and advocate for rational antibiotic policies. These behavioral changes collectively slow down resistance development, improve patient outcomes, and help sustain antibiotic efficacy globally [1][2][3][4].

Senior professionals who model responsible prescribing behavior can influence how students approach real-world scenarios. Peer influence plays a significant role in shaping health behavior, and creating environments where safe antibiotic practices are modeled can shift social norms [5].

Incorporating personal vulnerability into AMR education can make the threat real and increase the likelihood of internalizing its urgency. If perception shapes reality, then reframing risk might just save it [6].

Partnerships between pharmacy schools and ministries of health could create student-led outreach projects that inform communities about safe antibiotic use. Stricter enforcement of dispensing laws can reinforce educational efforts. Antibiotic stewardship must be integrated across all subjects in pharmacy education, not just isolated lectures [7].

Pharmacy students today are the health system's stewards of tomorrow, responsible for educating patients, managing prescriptions, and ensuring that antibiotics remain effective for generations to come. The solution isn't just to teach more, but to teach differently, by leveraging the psychology of risk perception, integrating community engagement, tightening regulations, and normalizing stewardship behavior [8].

The time to act is now, not just with data, but with direction, and not just with awareness, but with accountability. The frontline is forming now in classrooms, community clinics, and in the minds of students deciding whether to reach for that pill. Changing the perception of antibiotic resistance among pharmacy students and the general public can significantly influence their behavior in ways that help combat the global AMR problem.

References: [1] World Health Organization. (2019). Antimicrobial resistance: global report on surveillance 2019. Geneva: World Health Organization. [2] Centers for Disease Control and Prevention. (2020). Antibiotic/antimicrobial resistance. Retrieved from https://www.cdc.gov/drugresistance/ [3] European Centre for Disease Prevention and Control. (2019). European surveillance of antimicrobial consumption and resistance. Retrieved from https://www.ecdc.europa.eu/en/antimicrobial-resistance [4] Food and Agriculture Organization of the United Nations. (2016). Antimicrobial resistance: global action plan on antimicrobial resistance. Rome: Food and Agriculture Organization of the United Nations. [5] Bandura, A. (1997). Social cognitive theory: An agentic perspective. Annual Review of Psychology, 48, 1-26. [6] Slovic, P., Fischhoff, B., & Lichtenstein, S. (1982). The affect heuristic. Journal of Environmental Psychology, 2(3), 195-208. [7] National Association of Boards of Pharmacy. (2019). Antibiotic stewardship: A guide for pharmacy education and training programs. Retrieved from https://www.nabp.net/programs/pharmacy-regulation/antibiotic-stewardship/ [8] World Health Organization. (2015). Global action plan on antimicrobial resistance. Geneva: World Health Organization.

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